CJUNGSZ

X-RAY VISION

The GT-2160 in x-ray vision creatively explores the anxiety and skepticism surrounding brand marketing and the invisibility of social issues through a playful approach. This project actively engages with today’s audience, using sneakers as a medium for conversation. We reimagine the iconic vintage tech product, the GT-2160, by tranfomring it inoto a women’s heel. The concept is further expressed through materials, colors, and finishes- leaving a hidden, personalized message for the consumer.

As industries begin to merge so does the space of footwear. This project is the start of imaging a new sneaker revolution for the womens consumer.

(cjungsz)

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