CHALLENGE BOUNDARIES OF CONVENTION ACROSS DIVERSE CREATIVE MEDIUMS.
WELCOME
ART DIRECTION.
PRODUCT DESIGN.
CREATIVE STRATEGY.
MY NAME IS CLAIRE CHO. I AM A KOREAN-AMERICAN MULTIDISCPLINARY DESIGNER BORN AND RAISED IN NORTHERN VA. GROWING UP IN A PLACE WHERE
CREATIVITY OFTEN FELT RARE IT HAS SHAPED MY DRIVE TO IMPACT CULUTRE- NOT JUST THROUGH COMMUNITY BUILIDNG, BUT BY CHALLENGING SOCIAL
NORMS AND BEING TENTATIVE TO THE NEEDS OF THE NEXT GENERATION.
IN A FAST PACED WORLD, IT IS MY PERSONAL BELIEF THAT DESIGN CAN BE A POWERFUL TOOL TO CONFRONT DEEPER CULTURAL
ISSUES- FROM GENERATIONAL ANXIETY, TO QUESTIONS OF IDENTITY AND BELONGING. I STRIVE TO CREATE WITH INTENTION AND PURPOSE,
BEING MINDFUL IN BOTH PROCESS AND EXECUTION AS A CULTURE MAKER.
MY WORK OFTEN REVOLVES AROUND WORLDBUILDING, STORYTELLING AND TRANSLATING THE UNSEEN INTO TANGIBLE FORMS. I EXPLORE THIS THROUGH
MEDIUMS OF PRODUCT DESIGN, CMF/CONCEPT DESIGN, ART DIRECTION AND MUSIC. IM ALWAYS EXCITED WHEN DISCIPLINES OVERLAP AND HOW
COLLABORATION BRINGS ABOUT INNOVATION. IT IS A JOY BUILDING WHIMSICAL WORLDS, SHAPING EXPERIENCES, AND ENVISIONING
NEW POSSIBILITIES FOR THE FUTURE.