CJUNGSZ

X-RAY VISION

The GT-2160 in x-ray vision creatively explores the anxiety and skepticism surrounding marketing and social media through a playful approach. This project actively engages with today’s audience, using sneakers as a medium for conversation. We reimagine the iconic vintage tech product, the GT-2160, by tranfomring it inoto a women’s heel. The concept is further expressed through materials, colors, and finishes- leaving a hidden, personalized message for the consumer.

As industries begin to merge so does the space of footwear. This project is the start of imaging a new sneaker revolution for the womens consumer.

(cjungsz)

THE INTENTION:

01. THE GT-2160 X-RAY VISION PROJECT CREATIVELY EXPLORES WHO WE ARE BEYOND
OUR SHELL . USING SNEAKERS AS A MEDIUM TO ENGAGE IN CONVERSATIONS OF
TODAY WE PLAYFULLY USE AESTHETIC QUEUS FROM X-RAY GRAPHS AND ELEMENTS
OF TRANSPARENCY TO ADDRESS THE SOCIAL TENSIONS OF WHAT IS PORTRAYED ON
SCREEN AND WHO WE ARE BEYOND THAT.

02. THE ICONIC VINTAGE TECH PRODUCT IS REIMAGINED AS A WOMEN’S HEEL. WE USE
CMF DESIGN TO FURTHER EXPRESS THE CONCEPT- LEAVING A HIDDEN, PERSONALIZED
MESSAGE FOR THE CONSUMER.

03. A COLLABORATION PROJECT THAT PAIRS TOGETHER THE CONCEPT OF SEEING THROUGH
OAKLEY X MESSAGES CARRIED BY THE WEARER OF THE SHOE.

SOCIAL MEDIA HAS A WAY OF ONLY PORTRAYING THE BEST.
CONSUMERS GROW SMARTER IN MAKING ACTIVE CHOICES ON WHO AND WHAT TO TRUST.

ESPECIALLY - WITH THE RISE OF AI.

THERE IS A DESIRE FOR GENIUNITY AND HONESTY. HUMANITY IN PRODUCT.
AND TRUST COMES FORTH THROUGH THE RELATIONAL, EMOTIONAL AND PERSONAL CONNECTION.

WHAT IF SNEAKERS COULD CARRY OUR HEARTFELT MESSAGES?
THIS COLLABORATIOIN ATTEMPTS TO EXPLORE WHAT THAT MIGHT LOOK LIKE.

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